Austin Tape Express

Austin Tape Express is a project my two good friends have been working on! Their mission is to record their friends and other Austinites playing live sets in unique spaces. Since their recordings are done with tracks, they wanted a logo that would call back to when things were more analog. I designed a logo for them, and made an animation of it for their videos as well.

Graphic design, animation

Client: Austin Tape Express

Logo ideation

For options four, five, and six I adapted letter forms I found on 70s cassette tape inserts.

Black and white logo options

Color ideation

When the winner was chosen, I set forth to try and find some retro color schemes.

All the color options I went through to find the right match The final colors I presented.